Free Wi-Fi makes people more happy than chocolate, beverages or magazines! In a survey The National Research survey conducted by Bredin Research and sponsored by Comcast discovered that offering free Wi-Fi works better at keeping customers happy than common “waiting area” conveniences such as sweets, water or magazines. Businesses that offer free Wi-Fi attract more customers and make them more loyal to come to their shop instead of others.
The key survey findings are:
Free WiFi is better than free sweets at making customers feel welcome.
Offering free WiFi to customers helps draw in new business. Nearly eight in 10 businesses offering Wi-Fi (79%) say it helps keep customers happy while they wait. 65% report it has encouraged repeat business and more than say it has brought in new customers.
Businesses with Free WiFi also seem to boost productivity. Separate from offering Wi-Fi to patrons, respondents’ employees use Wi-Fi for business purposes such as accessing corporate resources (49%), tracking inventory (36%) and holding conferences with business partners and customers (35%). 93% of these businesses believe that Wi-Fi enhances productivity. Companies with growing revenue were more likely than non-growing companies to use Wi-Fi as a customer amenity.
The Small Business Wi-Fi Survey was conducted online among a sample of 602 participants in the United States and was conducted between Dec. 18 and Dec. 31, 2013.
As usual, feel free to share your thoughts below.
Do you like free WiFi more than chocolate, magazines or beverages?